Top 3 (easy fix) website mistakes general contractors make
Let’s get honest.
There are people in your industry who are killing it because they’re getting tons of online leads. There are also some who get few or no internet leads.
This is not a coincidence. It’s proof that websites matter.
Your website can bring lots of internet leads.
It can give you more choice on the type of business you get and the type of customers you serve. Or, you can think it doesn’t matter and continue grabbing at any lead that happens to come your way.
Here are the top 3 website mistakes general contractors make:
1. No phone number at the top of the page
Don’t make customers hunt for your phone number. Put it in the top right corner, visible immediately. If visitors don’t find your number quickly, they may just click away.
For general contractors, people are used to seeing phone numbers in the top right hand corner.
If you don’t follow suit, your website will seem unprofessional, outdated or homemade. None of those bode well for enticing new business.
2. No clear call-to-action (CTA)
Some people just list a phone number. That is not enough, especially with high ticket items, like those that general contractors offer.
A call to action tells visitors what steps to take next. Examples include requesting a quote and calling to schedule a consultation.
When you say, “Call us for a free estimate,” it puts prospects in the mindset of taking the first step. When this happens, congrats. You’ve ushered them into your sales cycle.
3. Neglecting mobile responsiveness
Mobile responsiveness is when a website adapts based on the size of user’s screen.
The majority of internet users access websites through mobile devices. Lack of mobile responsiveness can lead to potential customers abandoning your site. Google prioritizes mobile-friendly websites in its search rankings. Neglecting mobile responsiveness can result in lower search engine rankings and decreased visibility
Having a mobile-responsive design is non-negotiable.
Many general contractors have sites that were built years ago. Many have homemade sites that weren’t built by a professional. These are often not mobile responsive.
Mobile responsiveness improves your SEO. It also enhances user satisfaction. It makes potential clients more likely engage with your content and contact you for their construction needs.
The fix
To address these issues, put your phone number in the top right corner of your website.
Also, place CTAs throughout your website. But be strategic. Don’t plaster your website with it, but make sure it’s visible on the important pages.
Make sure to use persuasive language that encourages visitors to take immediate action. Ensure that CTA buttons are prominently displayed and easily clickable.
Check your website on your mobile device. If it doesn’t look right, or if it takes a long time to load, have someone go into the backend of your site and clean it up for SEO. Optimize images, adjust sizing and placement of website’s elements, and do other SEO best practices.